July 3, 2025
Top 10 Ways to Improve Your Google Business Profile in 2025
Boost your visibility in local search with these 10 expert tips to improve your Google Business Profile in 2025. Learn how to attract more calls, clicks, and customers.
Your Google Business Profile (GBP) — formerly known as Google My Business — is one of the most important tools for local SEO. When someone searches for your services near them, your profile is often the first thing they see. It can make or break their decision to contact you.
Whether you’re a contractor, a clinic, a café, or a real estate agent, optimizing your profile can lead to more calls, more clicks, and more customers.
Here are 10 practical ways to improve your Google Business Profile in 2025 — and stay ahead of the competition.
1. Claim and Verify Your Google Business Profile
This is step one. If you haven’t claimed your listing, do it today. Verifying your profile gives you full control over what customers see and ensures you’re eligible to appear in Google’s local pack and map results.
2. Make Sure Your NAP Is 100% Accurate
NAP stands for Name, Address, and Phone Number — and it must be consistent across all platforms. If your GBP shows a different phone number or address than your website or other listings, it can hurt your local rankings.
3. Choose the Right Categories
Your primary category should reflect your core service (e.g., “Plumber,” “Real Estate Agent”). You can add secondary categories too — but don’t overdo it. Choose only those that match the services you actually offer.
4. Write a Keyword-Rich Business Description
Use your business description to tell potential customers who you are, what you do, and where you serve — while naturally including keywords related to your services and location.
Example:
“We’re a family-owned HVAC company serving Vaughan, Toronto, and the GTA with fast, affordable furnace repair and AC installation.”
5. Upload High-Quality Photos Regularly
Google favors active profiles — and customers love visuals. Post photos of your storefront, products, team, or completed work. Businesses with photos get 42% more requests for directions and 35% more clicks to their websites.
6. Enable Messaging
Let customers message you directly from your profile. It’s a simple way to capture leads who don’t want to call. Just make sure someone on your team is available to respond quickly.
7. Add Your Products or Services
Use the "Products" or "Services" section to list what you offer. Be descriptive and include relevant keywords. This not only helps SEO but also gives visitors a clear reason to contact you.
8. Post Weekly Updates
Treat your GBP like a social media feed. Share promotions, events, tips, or blog snippets through Google Posts. These updates show up in your profile and send signals to Google that your business is active and engaged.
9. Collect and Respond to Reviews
Reviews are one of the top ranking factors for local SEO. Ask happy customers to leave reviews — and respond to every single one. Use keywords in your replies when appropriate, and always remain professional and courteous.
10. Track Performance with Insights
Google gives you valuable data on how people find your profile, where they’re coming from, and what actions they take. Use Google Business Profile Insights to refine your strategy and improve over time.
Final Thoughts: Small Tweaks, Big Results
Your Google Business Profile is more than just a listing — it’s your first impression in local search. With a few strategic improvements, you can dramatically increase your visibility and convert more searchers into customers.
Need help optimizing your profile?
At Develop Digital, we specialize in Local SEO and Google Business Profile optimization for small businesses across North America. From setup to ongoing management, we’ll make sure your profile gets seen — and gets results.